{"id":615,"date":"2012-11-28T18:25:23","date_gmt":"2012-11-28T23:25:23","guid":{"rendered":"http:\/\/www.crisfe.com\/blog\/?p=615"},"modified":"2013-01-30T21:22:46","modified_gmt":"2013-01-31T02:22:46","slug":"la-estrategia-en-foursquare-nominada-a-los-premios-cm","status":"publish","type":"post","link":"https:\/\/www.crisfe.com\/es\/la-estrategia-en-foursquare-nominada-a-los-premios-cm\/","title":{"rendered":"La estrategia en Foursquare nominada a los Premios CM"},"content":{"rendered":"<p style=\"text-align: justify;\">La cadena de restaurantes de comida italiana Archie&#8217;s\u00a0fue nominada en los <strong>Premios Community Management 2012<\/strong> (<a href=\"http:\/\/www.premioscm.com\/nominados2012\/\" target=\"_blank\">www.premioscm.com<\/a>) a mejor estrategia 360. La estrategia por la cual obtuvo la nominaci\u00f3n est\u00e1 relacionada con su presencia efectiva en la red social de geolocalizaci\u00f3n Foursquare.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-617 aligncenter\" title=\"archies_premioscm_archies_404\" alt=\"\" src=\"http:\/\/www.crisfe.com\/blog\/wp-content\/uploads\/2012\/12\/archies_premioscm_archies_404.jpg\" width=\"404\" height=\"404\" \/><\/p>\n<p style=\"text-align: justify;\">Con el fin de unir la vida off-line con la on-line y aprovechar los recursos que brinda la red social de geolocalizaci\u00f3n Foursquare Archie\u2019s Trattoria est\u00e1 presente de forma oficial desde junio del 2012 en esta red. La estrategia inicial parti\u00f3 de reclamar todos los lugares o restaurantes (venues), unificar los duplicados y actualizar nombres, direcciones y ubicaci\u00f3n en \u00a0los mapas. Como tambi\u00e9n la creaci\u00f3n de la <em>fanpage<\/em> en Foursqure (<a href=\"http:\/\/foursquare.com\/archiespizza\" target=\"_blank\">http:\/\/foursquare.com\/archiespizza<\/a>) con el fin de enviar actualizaciones a la comunidad y dejar tips en los lugares o centros comerciales donde tienen presencia.<\/p>\n<p style=\"text-align: justify;\">En la segunda etapa crearon listas por ciudades, monitorizaci\u00f3n de la conversaciones como tips o sugerencias\u00a0para darlas a conocer al interior de la la compa\u00f1\u00eda. La tercera fase y la m\u00e1s importante es la puesta en marcha de promociones (specials). Aprovechando nuevas aperturas de restaurantes, como el de el C.C.\u00a0Tit\u00e1n Plaza en Bogot\u00e1, se cre\u00f3 el special de novato donde los clientes que hicieron un primer check-in disfrutaron del postre por cuenta de la casa. Actualmente est\u00e1n trabajando en ampliar las promociones, una de ellas ser\u00e1 fidelizar a nuestros clientes con un reconocimiento como alcalde en cada uno de los puntos. Desde diciembre la persona que m\u00e1s frecuenta un restaurante recibe el t\u00edtulo de Alcalde y tiene el beneficio exclusivo de disfrutar de un postre gratis cada vez que visite el restaurante durante su\u00a0alcald\u00eda.<\/p>\n<p style=\"text-align: justify;\">Archie`s tambi\u00e9n est\u00e1 presente en Facebook con una\u00a0<em>fanpage<\/em>:\u00a0<a href=\"http:\/\/www.facebook.com\/ArchiesPizza\">www.facebook.com\/ArchiesPizza<\/a>\u00a0y en Twitter en <a href=\"https:\/\/twitter.com\/ArchiesPizza\" target=\"_blank\">@ArchiesPizza<\/a>.\u00a0Adicionalmente para el segmento de ni\u00f1os, Archie\u2019s Piccoli, tiene un canal independiente en la red social Twitter \u00a0<a href=\"http:\/\/twitter.com\/ArchiesPiccoli\" target=\"_blank\">@ArchiesPiccoli<\/a>\u00a0y un\u00a0<a href=\"http:\/\/archiespiccoli.blogspot.com\/\" target=\"_blank\">blog<\/a> especializado.<\/p>","protected":false},"excerpt":{"rendered":"<p>La cadena de restaurantes de comida italiana Archie&#8217;s\u00a0fue nominada en los Premios Community Management 2012 (www.premioscm.com) a mejor estrategia 360. La estrategia por la cual obtuvo la nominaci\u00f3n est\u00e1 relacionada con su presencia efectiva en la red social de geolocalizaci\u00f3n Foursquare. Con el fin de unir la vida off-line con la on-line y aprovechar los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","_joinchat":[],"footnotes":""},"categories":[191],"tags":[209,212,213,131,192,211,214,210,132],"class_list":["post-615","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-archies","tag-archies-pizza","tag-community-management","tag-facebook","tag-foursquare","tag-mejorestrategiadigital","tag-premios","tag-premioscm","tag-twitter"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La estrategia en Foursquare nominada a los Premios CM - Cristian Aguiar - Digital Communication &amp; Marketing Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crisfe.com\/es\/la-estrategia-en-foursquare-nominada-a-los-premios-cm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La estrategia en Foursquare nominada a los Premios CM - Cristian Aguiar - Digital Communication &amp; Marketing Consultancy\" \/>\n<meta property=\"og:description\" content=\"La cadena de restaurantes de comida italiana Archie&#8217;s\u00a0fue nominada en los Premios Community Management 2012 (www.premioscm.com) a mejor estrategia 360. 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